Depuis que Fiona Duncan a publié son article intitulé « Normcore: Fashion for Those Who Realize They’re One in 7 Billion », on peut lire sur le Web quelques reprises de son point de vue sur cette nouvelle tendance. Qu’est-ce que le normcore? Dans les mots de Duncan, c’est du « camouflage urbain », c’est avoir l’air totalement normal, dans la norme…
Normcore—it was funny, but it also effectively captured the self-aware, stylized blandness I’d been noticing. Brad’s source for the term was the trend forecasting collective (and fellow artists) K-Hole. They had been using it in a slightly different sense, not to describe a particular look but a general attitude: embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes. The kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses.
MAJ
Voici un lien à consulter: http://justnormcore.com/, via Jeff Lee.