Why follow trends when you innovate?
I don’t think a true innovation (that is strategic as well as technologic innovation) is necessarily the source of a trend. But, an innovation which is outside of the trend has less chance of success because it…
Design: Invention
Why hire a designer: industrial design / product design / service design
According to a survey of 131 business leaders in Quebec, Canada. Here in order of increasing the benefits of using an industrial designer: Increase creativity Diversification of product range Increase in turnover Developing a culture…