« Ça manque de swag! » Voilà une expression qu’on entend parfois lors d’un brainstorming quand il s’agit de concevoir ce qui plait aux gens les plus stylisés et branchés. Ça concerne particulièrement les amateurs de consommation ostentatoire. Et il y a de nombreuses définition du mot swag. Ma préférée:
Un type de style qui rayonne la confiance en soi, parfois interprété comme de l’arrogance.
About
“Swag” is an internet slang term often found in comments, discussion forums and image macros used as a synonym for “swagger,” a type of style or presence that exudes confidence and is sometimes interpreted as arrogance.
Origin
According to the Online Etymogoly Dictionary[1], the word “swag” originated sometime in the 1520s and meant “to move heavily or unsteadily.” It may have been a derivative of the verb “swing”, which originated from the word “sway”[2]around 1300, meaning “to go, glide, move.” In modern context, “swag” may be used as a business lingo for promotional merchandise[4] but its online usage has been largely attributed to its root word “swagger,” which Merriam-Webster Dictionary[13] defines as:
1 : to conduct oneself in an arrogant or superciliously pompous manner; especially : to walk with an air of overbearing self-confidence
2 : Boast, bragThe earliest documented use of “swagger” can be found in the text of English poet William Shakespeare’s play A Midsummer Night’s Dream[3] written sometime between 1590 and 1596.
What hempen home-spuns have we swaggering here,
So near the cradle of the fairy queen?
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