Le merchandising, selon Wikipédia:
Selon l’Institut français du merchandising (IFM)1, « Le merchandising est un ensemble d’études et de techniques d’applications, mises en œuvre séparément ou conjointement par les distributeurs et les producteurs, en vue d’accroitre la rentabilité du point de vente et l’écoulement des produits, par une adaptation permanente de l’assortiment aux besoins du marché et par la présentation appropriée des marchandises. »
Comme designer, c’est bien la présentation appropriée des marchandises qui me concerne le plus. Voici quelques exemples intéressants à mon point de vue.
Imaginez des installations qui interragissent avec vos clients:
32*32*16 true 3D LED Screen
for more details,pls click: http://www.3dled.net/e/ledsys9.htm
or http://www.seekway.com.cn/e/ledsys9.htm
Augmented (hyper)Reality: Domestic Robocop
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
Project Natal Milo Demo from E3
Lionhead Studios’ Peter Molyneux shows off Project Natal’s capabilities with a Milo demo from E3.http://www.totalgaming.co.uk/news/story/microsoft_introduce_hands-free_gaming/
Imaginez des vitrines qui sont des sculpture cinétiques:
Maison Hermès Window Display
Nov 19, 2009 ~ Jan 19, 2010
Maison Hermès (ginza5-4-1, chuo-ku, tokyo)©Satoshi Asakawa / Courtesy of Hermès Japon
Levitation Device: Flying Shoes
Built by Janick Simeray, of SimerLab PARIS, this levitation device uses a sophisticated electromagnetic system to
enable an object to float in mid-air — the rotating platform can support up to 2-pounds (about 1 kg).http://v3.espacenet.com/publicationDetails/biblio?CC=US&NR=2007170798&…
www.simerlab.com
Kinetic sculpture at the BMW Museum (audio swap)
Watch in high quality!
An amazing display of 714 metal balls on strings. It really gets creative after 1 minute. So please be patient.
This display was created by the company
http://www.artcom.de.
The audio swap is:
Llewellyn – Mysts Of Avalon – 05 – Queen Of The Moon