Research and development (often abbreviated « R & D ») is a statistical category, including economic and accounting of all activities undertaken « a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications. «
And how it can serve as a research and development?
Companies in which innovation is activ obtain additional market gains. Why? Because their ways of responding to customer needs will ensure their leading position, visibility in the media and it also creates new types of consumers, loyal to the brand. It is also the R & D that allows to change the methods and procedures of the company: service, production, machinery, administration and personnel management are subjects to improve with the help of a designer and experts in R & D .